case study - 101
Responsibilities - research, design, prototyping, and testing
StyleSync is an AI-powered wardrobe assistant that simplifies outfit planning and wardrobe management. With features like virtual try-ons, weather-based outfit suggestions, and clothing care reminders, StyleSync transforms your wardrobe into a personal stylist, helping you make confident fashion choices effortlessly.
phase
Concept to Prototype
Outcomes
Product, Design, User Testing
Timeline
3 Months
CONTEXT
In today's fast-paced world, individuals grapple with wardrobe overwhelm despite owning many clothes. Decision fatigue from daily outfit choices and fashion boredom are common, as is stress when planning event attire. Outfit uncertainty and neglected clothing care further complicate personal style management. These challenges underscore the need for a smart solution to streamline wardrobe organization and enhance style efficiency.
APPROACH
I designed an intuitive experience for a digital wardrobe with AI-powered outfit suggestions. My UX strategy incorporated AR-based virtual try-ons and a smart calendar for event planning, addressing daily styling challenges. I created user flows for wear-tracking analytics, maintenance reminders, and a style-learning system, ensuring the design promoted sustainable fashion choices while adapting to user preferences.
in-depth interviews
01.
[research] [interview overview]
I conducted in-depth interviews with 5 individuals to explore personal experiences and uncover deeper insights into wardrobe management challenges. The diverse group of participants included fashion enthusiasts, busy professionals, and environmentally conscious users.
research Outcomes
80%
of users have a full closet but feel they have "nothing to wear," experiencing wardrobe overwhelm.
60%
of users can't visualize how clothes will look together, facing outfit visualization difficulties.
60%
of users can't visualize how clothes will look together, facing outfit visualization difficulties.
60%
of users can't visualize how clothes will look together, facing outfit visualization difficulties.
90%
of users stress about planning appropriate outfits for special events, experiencing event outfit anxiety.
60%
of users struggle to create new, exciting outfit combinations, facing a lack of outfit creativity.
75%
of users spend too much time deciding what to wear each day, struggling with daily outfit decisions.
40%
of users often neglect proper clothing care, leading to premature wear and tear of their garments.
user personas
02.
[define]
After interviewing users and analyzing current wardrobe management trends and behaviors, I crafted two distinct user personas. These personas embody key audiences a busy professional seeking style efficiency and a creative individual balancing fashion with sustainability.
Emma Thompson
33, Female
personal
Marketing Manager
profession
Emma is a driven professional balancing a demanding career with an active social life. She values efficiency and looking polished but often feels overwhelmed by her wardrobe choices.
challenges
Spends 20+ minutes each morning deciding what to wear
Often feels she's not making the most of her wardrobe investments
Struggles to plan outfits for business trips and multi-day conferences
Finds it difficult to remember which items she hasn't worn in a while
Feels guilty about rarely worn items taking up closet space
Wants
Streamline her morning routine to save time for other priorities
Always look put-together for work and impromptu client meetings
Reduce time spent on outfit decisions without compromising style
Maximize the use of her existing wardrobe items
Easily plan outfits for business trips and work events
I need to look professional daily, but choosing outfits is stressful and time-consuming. Despite a full closet, I often feel I have nothing to wear. I dream of confidently making quick style decisions that work for my career. A solution that streamlines this process would transform my mornings and work-life balance.
Sustainability is more than a trend for me; it's my way of life. I aim to make every clothing item count and last. While I embrace minimalism, I struggle to find tools that align with my values for managing my wardrobe sustainably and efficiently. I seek seamless integration of my values with practical, automated solutions for maximizing my wardrobe sustainably and effectively.
challenges
Feels he wear only 20% of their clothes regularly
Struggles to remember all the items he own, leading to redundant purchases
Often buys new pieces similar to ones he already have
Struggles to organize expanding wardrobe
Spends too long creating stylish outfits for social media posts
Wants
Express creativity through unique outfit combinations daily
Reduce unnecessary clothing purchases to save money and space
Better organize and utilize their existing eclectic wardrobe
Discover new ways to mix and match their diverse clothing items
Track and showcase their evolving personal style over time
Alex Martinez
28, Male
personal
Digital designer
profession
Alex is a creative professional who sees fashion as a form of self-expression. He love experimenting with styles but struggle with organizing and wardrobe sustainably.
Cohesive Visual Identity
03.
[branding]
The design choices are focused on creating a visual identity that enhances usability while ensuring an aesthetically pleasing experience. Each element—from typography to color choices—was crafted to convey simplicity, elegance, and clarity across all screens.
moving fast, testing early
04.
[design]
The design process for this project was pretty swift - time constraints didn't allow for a prolonged ideation phase, so I opted to skip low-fidelity wireframes. Leveraging established design patterns allowed me to streamline the process while ensuring consistency across the app. For each new addition or feature, I created a few design explorations, conducting quick usability tests with users through small prototypes and click-through sessions to assess their effectiveness.
4
user flows
45
unique screen designs
5
days to prototype
These screens represent early design iterations, and while they are not the final versions, they paved the way for the user testing phase. In the following section, you'll find insights from testing and the key changes made based on feedback, leading to the final designs showcased afterward.
putting things together
05.
[user testing] [iteration and improvements]
Through user testing, I gathered key insights on app interaction, identified improvement areas, and refined features. This feedback helped me determine features users prefer in certain platforms they use. These insights were instrumental in refining features and ensuring that the app meets the needs of diverse users.
“Navigating to the calendar took too many steps. I'd love to access it directly from the main screen, with an option to collapse the view for a quick weekly glance. Also, being able to schedule or snooze clothing care tasks would provide more flexibility, making it easier to manage both upcoming and ongoing tasks without disrupting daily wardrobe use”
Smart Outfit Planner
Your wardrobe, redefined
Experience seamless organization, styling, and care with AI-driven insights.
Effortlessly Manage Your Wardrobe
Easily organize, design, and plan your outfits. Create looks using a drag-and-drop canvas, select from your wardrobe, and schedule outfits seamlessly.
Elevate Your Wardrobe Experience
Personalized Outfit Curation
Handpicked outfit suggestions tailored to your preferences and occasions. Quickly discover and organize looks that match your style or upcoming events.
Clothing Care Alerts
Stay on top of maintenance with timely alerts for washing, dry cleaning, or rotating items, and schedule future care with ease.
Wardrobe Insights
View key stats to optimize your wardrobe.
01
Combination
chevron-right
$2.50
Cost per wear
chevron-right
8
/ 10
Condition
chevron-right
March 21, 2024
upcoming
chevron-right
Moodboard
Design moodboards to plan and explore new looks.
Final Thoughts & Reflections
[impact]
The app has been released to beta users through email-only invites and is set to expand soon. Early feedback indicates high user satisfaction, with key features like outfit recommendations and wardrobe management receiving positive reviews. The feedback from beta users is guiding final adjustments, allowing us to fine-tune the app for a wider audience while staying aligned with user preferences and demands.
[key takeways]
Working on this project was a journey full of surprises and learning experiences. I never realized how many different types of clothing materials existed, let alone that each came with its own set of care instructions—who knew laundry could be so complicated? On a more serious note, I learned a lot about blending fashion with technology, particularly in designing the virtual try-on feature to mimic real-life experiences. Tackling wardrobe maintenance reminders also highlighted how small details can make a big difference in user convenience. Overall, this project expanded my understanding of both fashion and tech, pushing me to create solutions that truly enhance everyday life.
let’s
discover
create
design
discover
together
Working Globally